About

FFIRL (Fabulously Fearless IRL) is a lifestyle brand inspired by a mother and daughter’s style, values, and personality. FFIRL is a collaboration between 9-year-old Serena Williams (daughter) and Nicole Palmer (mama), CEO of Nicole Williams Collective, LLC. With a passion for fashion, design, and creativity, the duo brings this beautifully curated, high-quality boutique of apparel, footwear, accessories, stationery as well as home decor. FFIRL is really accessible and every product feels like a personal connection between the mother-daughter duo and their consumer.

 

“FFIRL (Fabulously Fearless IRL) is an extension of our lifestyle and is inspired by who we are. Here we curate things that we see as functional and playful, too. FFIRL brings you lifestyle finds we believe will inspire you to live your best life regardless of what life may throw at you."

 

We’re called Fabulously Fearless because we want to encourage you to embrace fear and failure and take risks. Living is not fearing what comes next but being fearless knowing that even if you make a mistake you made a move. Live life to the fullest and enjoy the journey because prosperity and joy are your birthrights. We believe in setting up life to support you so we created this space on the web where you can “can get” almost all in one place.

 

SHOP NEW ARRIVALS