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About The Brand

A subsidiary of Nicole Williams Collective, LLC. Fabulously Fearless IRL is a women’s contemporary lifestyle online boutique for committed to providing an array of stylish, quality, and affordable products ranging from home goods to accessories and apparel for the everyday woman and girl. 

A woman-owned business, we create, curate, and source beautiful products to help HER feel fabulous and bloom into her most confident self. FFIRL prides itself on helping our customers to build confidence and spread positive energy with style. 

Here you'll find statement pieces including beautiful fashionnecklaces, handbags, tees, books, stationery, and more to make her feel 'Fabulously Fearless'.


A Note From The #GirlBoss

Hi, I'm Serena Williams and welcome to my website!

Fabulously Fearless IRL is here to make women and girls feel empowered and bloom into their best self.

We empower and foster confidence and self-esteem in young girls, women and our community at-large. Everything you see here is created, curated, and sourced to make you feel fabulous and fearless.

Here are a few fun facts about me:

  • I'm on my way to 2nd grade at Trip Elementary
  • I read at the 2nd grade level
  • I'm a honor roll student
  • I love to swim and
  • My favorite colors are pink and purple

I hope you enjoy our collection, created to 'build the confidence of girls -- like you, using fashion as a tool so you can bloom into who God designed you to be.' From overcoming body issues to knowing your value, owning your voice and fulfilling your dreams.

Take some time to look around and get a thing or two while you're at it. Be sure to also subscribe to the newsletter. 


Serena Williams