Our Story

The Fabulously Fearless IRL Story

Fabulously Fearless IRL™ Boutique (by Nicole Williams Collective), a fashion and lifestyle brand that curates chic, functional, and effortless style solutions for career-driven women with kids and no time.

​​We believe you deserve to look and feel your best to perform at your full potential—all day, every day. We believe that you can be present at home and excel in your profession without sacrificing your well-being.

Because you matter, your family matters, your dreams matter, and your every experience matters. So we didn’t just create another clothing boutique brand… We created a lifestyle boutique that kept style and function top of mind, plus is also easy on your wallet, too. And now with my mini-me on-board, we also offer solutions for the little ones in your life.

We thread the needle between chic timeless dressing and iconic loungewear—the best of a woman’s elevated style-savvy combined with casual effortless comfort. Picture the game-changing duality coming together: everything from boardroom-ready dress pants that stretch like high-performance athleisure for chasing your little one around at the playground, and a date-night-worthy bomber jacket polished enough to pair with a trendy dress to meet the client.

Trendy styles with a touch of casual swagger, and a tailored, flattering fit ensures you always look and feel your best without breaking the bank. Plus we've got you, whether you're thin, thick or average.